Startup Growth Lessons
Get insider tips, case studies + tech tool reviews that are actually relevant to you.
1% Startup Marketing Challenge: Week 8
1% Startup Marketing Challenge Week 8 Hey folks! π It's time for this week's 1% Marketing Challenge (number 8 and yes, it's a little late!). If you've missed any or want to go back and refresh your memory, you can see them all here. Reminder: This challenge gives you tasks to do in ~15 mins each week to improve your marketing. It's your ticket out of "Marketing Drift" (where founders and operators kick the marketing can down the road) and into a world where little improvements each week add...
1% Startup Marketing Challenge: Week 7
1% Startup Marketing Challenge Week 7 Hey folks! π It's time for this week's 1% Marketing Challenge - can't believe we're already up to #7! If you've missed any of the others, or want to go back and re-fresh your memory on them, you can always go back and check them out here. Reminder: This challenge gives you tasks to do in ~15 mins each week to improve your marketing. It's your ticket out of "Marketing Drift" (where founders and operators kick the marketing can down the road) and into a...
1% Startup Marketing Challenge: Week 6
1% Startup Marketing Challenge Week 6 Hey folks! π Two startup challenges in one week? Yes ma'am (technically still two in a fortnight, but let's not split hairs). We hope you enjoy challenge #6 with a side of restorative weekend goodness, whatever that looks like for you. Reminder: This challenge gives you tasks to do in ~15 mins each week to improve your marketing. It's your ticket out of "Marketing Drift" (where founders and operators kick the marketing can down the road) and into a world...
1% Startup Marketing Challenge: Week 5
1% Startup Marketing Challenge Week 5 Hey folks! π We're back with another week of the 1% Startup Marketing Challenge for you. Reminder: This challenge gives you one thing to do in ~15 mins each week to improve your marketing. It's your ticket out of "Marketing Drift" (where founders and operators kick the marketing can down the road) and into a world where little improvements each week add up to a lot. Let's go π POV: Us pushing aside those marketing activities that aren't serving us for Q1...
1% Startup Marketing Challenge: Week 4
1% Startup Marketing Challenge Week 4 Hey folks! π We're back with another week of the 1% Startup Marketing Challenge for you. Reminder: This challenge gives you one thing to do in ~15 mins each week to improve your marketing. It's your ticket out of "Marketing Drift" (where founders and operators kick the marketing can down the road) and into a world where little improvements each week add up to a lot. Let's go π Challenge #4: Warm up your LinkedIn like an old-school car π Brrrm brrrm! Who...
1% Startup Marketing Challenge: Week 3
1% Startup Marketing Challenge Week 3 Hey folks! π We're back with another week of the Startup Marketing Challenge. If you take part this week, feel free to tag us (Gemma Clancy & Bridget Cull) in the post itself or in the comments and we'll jump in there and say hello (and help the algorithm π)! Challenge #3: Post something personal (without overthinking it) Itβs usually easier to talk about your product than it is to talk about yourself.Metrics, updates, announcementsβ¦ they feel safe....
1% Startup Marketing Challenge: Weeks 1 & 2
1% Startup Marketing Challenge Weeks 1 & 2 Hey folks! π Thanks so much for joining us for the 1% Startup Marketing Challenge. As a refresher: This challenge gives you one thing each week that you can do in ~15 mins to improve your marketing by 1%*. Why? Because most founders and operators, despite their best intentions, are often stuck in what we call "Marketing Drift". You don't have time for best-practice marketing amongst the craziness of building the plane while flying it, you're more...
Startup Growth Lessons: The marketing question 90% of founders miss
Help with your positioning + martech tools and growth reads π Question: Are you throwing spaghetti and seeing what sticks, when it comes to marketing? π Don't worry, we're not here to judge. We're here to help! Because we see this scattergun marketing approach costing founders money, opportunities and sleep all the time. But it doesn't have to if you get clear on your market positioning, which is this issue's focus (if you're thinking, "WTF is positioning", that's totally fine β we've got you...
π Juicy June? Yeah we can. π
Juicy June, inside Grapevine's launch + a Coefficient review π Juicy June? π Yeah we can. While EOFY might've been the flavour of last month, we were having fun serving startups in all kinds of ways (except vanilla). A few quick highlights? Sure thing! Helping Aquila share their latest news Working on an ACE new venture studio Diving into a messaging project with global travel tech scale up, Atlas Kicking it in Cairns for the Tropical Innovation Festival (photo evidence below) But enough...
Startup Growth Lessons: SquareOne, Heatseeker + 2 growth reads
Fintech startup SquareOne's campaign success, a Heatseeker review + 2 growth reads This issue may be a little late for the month of the same name but who's keeping tabs? To be fair, May was a particularly busy one with Sunrise in Sydney and Women in Digital in Brisbane (snaps below), as well as working with interesting startups doing interesting things, including one or two stealth projects. π One startup that's definitely not in stealth mode is Heatseeker β the subject of this month's tech...
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