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Startup Growth Lessons #2Behind the scenes of Aquila’s new website + the GOAT of Webflow tools to help anyone with a website Welcome to the first edition of Startup Growth Lessons for 2024, brought to you by the team at Stella Startups. ICYMI, we launched this newsletter last year and our first edition featured Butter Insurance’s ingenious outdoor advertising campaign. How did they do it?! In this edition, you’ll find a behind-the-scenes look at energy tech startup, Aquila’s, slick new website. 👇️ Plus, our review of the GOAT of Webflow tools that solves a whole lot of pain for startups, and some tip-top reads that might just change the way you think about a few things (e.g. B2B sales). Enough said? Let’s get stuck into some marketing magic! ✨ There’s more than meets the eye to this new website 👀When you need a new website, it’s tempting to jump straight into planning pages and fleshing out sections thinking this is what your audience wants to know. Do they though? Who are your audience? How do you want them to perceive your brand? What do they want to know, and how do you actually keep them on your site long enough to read it? We don’t mean to sound like Jodie Foster in the latest True Detective, but now you’re asking the right questions! Questions that will set you on track to a cracking new website, like energy tech Aquila’s.
Pssst… Aquila is hiring so if you know any firmware systems engineers, pass it on! Growth Tool Review 🛠️AI and MarTech are evolving FAST so we’re reviewing one tool for you in each edition. Unless stated otherwise, these are not sponsored. This week’s tool is… Relume WHAT IS IT? 👇️ The ultimate toolkit for designing and building Webflow sites. Relume started as a web development agency, and has evolved into a SaaS product with a massive library of 1k+ pre-made Webflow components you can copy into your own site, ready to edit, and a corresponding Figma library so you can make an easy transition from design to build. Now, they’ve launched an AI-powered sitemap and wireframe builder letting you lay your entire site’s foundations with one simple prompt. WHO IS IT FOR? 💁♀️ Anyone wanting to build a website - particularly in Webflow - fast. Even if you can’t use Webflow yourself (it has a steeper learning curve), Relume’s AI sitemap builder is a great place to start when briefing a web designer or developer. It will help you quickly visualise the project’s scope and the AI-generated wireframes will likely give you ideas for key sections of each page. WHAT DID WE TEST? 🧪 Gemma (that’s me!) has been a big fan of Relume’s components library for a while now, using it to build the Stella Startups and Overnight Success websites, but this was my first spin with the new AI tools. My dog groomer didn’t have a website so for this test, I tried building a sitemap and wireframes for them. This is what I received in about 5 minutes, using a two-sentence prompt. THE VERDICT 🤯 You know when you’re exclaiming out loud whilst using a product for the first time that it’s getting something right! I was impressed by not just the speed at which these tools allowed me to finish what usually takes hours, but how well they predicted relevant page sections with such little instruction. Obviously, a dog salon is a relatively simple business model with many examples for AI to reference, so the result might not be as accurate and robust for a more complex or innovative business. However, I still think it would save anyone a lot of time, and at the very least get your creative juices flowing! PRICING 💰️
COMPETITORS 🥷 The number of website builders - especially AI powered - is growing daily so you could say the broader competitive set for Relume is large. However, if we just look at Webflow-native component libraries and AI tools, Relume is leading the way.
Good reads to level up your growth game 👀
This newsletter is from the team at Stella Startups 👋ICYMI, we’re Stella Startups – a true marketing partner for AU and NZ startups from early stage to scale up. We bring you marketing strategy, brand expertise and hands-on execution, all with a commitment to innovation so you can make an impact bigger than your budget. Head to our website to find out more and if you’d like help, book some time to chat (we don’t bite!). See you next time, |
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