1% Startup Marketing Challenge

Week 12

​

Hey folks! 👋

This week, we bring you a question we're often asked and the answer we went down a rabbit hole to find...

But first, a quick reminder why we're here. The Startup Marketing Challenge gives you tasks that take ~15 mins each week to improve your marketing. It's your ticket out of "Marketing Drift" (where founders and operators kick the marketing can down the road) and into a world where little improvements each week add up to a lot.

If you've missed any or want to refresh your memory, you can see them all here.​

Let's go 🚀

Challenge #12: Stop wondering how to show up in AI models

We were getting asked this all the time, so we went down a rabbit hole to find the answer.

The question?

“How do we show up in Chat GPT?”

​The answer is here in our no-BS article that will take you about 5 minutes to read.

It definitely beats typing “SHOW UP” or “SEND ME AI SNAKE OIL” or whatever the latest all caps answer is for LinkedIn posts offering a plug-and-play solution. (We know, we tried.)

And yes, this week's Startup Marketing Challenge is shameless self/cross promotion of our own article. But honestly, if you want to go down the worm hole of SEO, AEO, GEO, OMG... feel free.

Or you could just start with our article to:

💫 Understand if SEO still matters for your business (or if you can ignore it)

💫 Learn what AEO and GEO actually mean, in plain English

💫 Know how to show up in the sources AI tools actually learn from (hint: not your homepage)

💫 Learn how to get cited in the right places, without chasing backlinks or traffic

💫 Avoid marketing drift and stop wasting time on tactics that don’t compound

No snake oil. No AI hacks. Just the stuff founders need to get discovered by people and machines.

Grab yourself a cup of something delightful and dig right in.

Any feedback? 💌

We'd love to hear it. Did you try this challenge? How did it go? Hit reply on this email to let us know.

This newsletter is from the team at Stella Startups 👋

ICYMI, we’re Stella Startups – a marketing partner for Aussie and Kiwi startups from early stage to scale up.

We bring you marketing strategy, brand expertise and hands-on execution, all with a commitment to innovation so you can make an impact bigger than your budget. Head to our website to find out more and if you’d like help, book some time to chat (we don’t bite).

See you next time,
Gemma & Bridget