Startup Growth Lessons
Get insider tips, case studies + tech tool reviews that are actually relevant to you.
1% Startup Marketing Challenge: Week 5
1% Startup Marketing Challenge Week 5 Hey folks! 👋 We're back with another week of the 1% Startup Marketing Challenge for you. Reminder: This challenge gives you one thing to do in ~15 mins each week to improve your marketing. It's your ticket out of "Marketing Drift" (where founders and operators kick the marketing can down the road) and into a world where little improvements each week add up to a lot. Let's go 🚀 POV: Us pushing aside those marketing activities that aren't serving us for Q1...
1% Startup Marketing Challenge: Week 4
1% Startup Marketing Challenge Week 4 Hey folks! 👋 We're back with another week of the 1% Startup Marketing Challenge for you. Reminder: This challenge gives you one thing to do in ~15 mins each week to improve your marketing. It's your ticket out of "Marketing Drift" (where founders and operators kick the marketing can down the road) and into a world where little improvements each week add up to a lot. Let's go 🚀 Challenge #4: Warm up your LinkedIn like an old-school car 🚙 Brrrm brrrm! Who...
1% Startup Marketing Challenge: Week 3
1% Startup Marketing Challenge Week 3 Hey folks! 👋 We're back with another week of the Startup Marketing Challenge. If you take part this week, feel free to tag us (Gemma Clancy & Bridget Cull) in the post itself or in the comments and we'll jump in there and say hello (and help the algorithm 😉)! Challenge #3: Post something personal (without overthinking it) It’s usually easier to talk about your product than it is to talk about yourself.Metrics, updates, announcements… they feel safe....
1% Startup Marketing Challenge: Weeks 1 & 2
1% Startup Marketing Challenge Weeks 1 & 2 Hey folks! 👋 Thanks so much for joining us for the 1% Startup Marketing Challenge. As a refresher: This challenge gives you one thing each week that you can do in ~15 mins to improve your marketing by 1%*. Why? Because most founders and operators, despite their best intentions, are often stuck in what we call "Marketing Drift". You don't have time for best-practice marketing amongst the craziness of building the plane while flying it, you're more...
Startup Growth Lessons: The marketing question 90% of founders miss
Help with your positioning + martech tools and growth reads 🍝 Question: Are you throwing spaghetti and seeing what sticks, when it comes to marketing? 🍝 Don't worry, we're not here to judge. We're here to help! Because we see this scattergun marketing approach costing founders money, opportunities and sleep all the time. But it doesn't have to if you get clear on your market positioning, which is this issue's focus (if you're thinking, "WTF is positioning", that's totally fine – we've got you...
🍊 Juicy June? Yeah we can. 🍇
Juicy June, inside Grapevine's launch + a Coefficient review 🍊 Juicy June? 🍊 Yeah we can. While EOFY might've been the flavour of last month, we were having fun serving startups in all kinds of ways (except vanilla). A few quick highlights? Sure thing! Helping Aquila share their latest news Working on an ACE new venture studio Diving into a messaging project with global travel tech scale up, Atlas Kicking it in Cairns for the Tropical Innovation Festival (photo evidence below) But enough...
Startup Growth Lessons: SquareOne, Heatseeker + 2 growth reads
Fintech startup SquareOne's campaign success, a Heatseeker review + 2 growth reads This issue may be a little late for the month of the same name but who's keeping tabs? To be fair, May was a particularly busy one with Sunrise in Sydney and Women in Digital in Brisbane (snaps below), as well as working with interesting startups doing interesting things, including one or two stealth projects. 🐊 One startup that's definitely not in stealth mode is Heatseeker – the subject of this month's tech...
Startup Growth Lessons: Kinde, Inkform + April growth reads
Lessons from Kinde, an Inkform review + April growth reads from a legendary startup adviser This issue is brought to you from the Autumnal hamlet of Central Otago, NZ, where one of us was holed up after weather cancelled a hiking trip. 🍂 Speaking of changed plans, if you have a minute to look at our new services page we’d love to hear your feedback (simply reply to this email). You’ll notice it’s a pivot away from productised marketing services and hopefully a better reflection of how we help...
Startup Growth Lessons #3
Startup Growth Lessons #3 Lessons from Empiraa, a beautiful.ai review + growth reads Have you ever written a newsletter on an early flight from Auckland to Adelaide using nothing but the Notes app on your phone and sheer startup energy? 😅 No? That’s okay, you can read the result right now. Because we were determined to share this latest instalment of startup marketing stories and tools despite being swept up in the delights of _SOUTHSTART last week (snapshot evidence below). But back to...
Startup Growth Lessons #2
Startup Growth Lessons #2 Behind the scenes of Aquila’s new website + the GOAT of Webflow tools to help anyone with a website Welcome to the first edition of Startup Growth Lessons for 2024, brought to you by the team at Stella Startups. ICYMI, we launched this newsletter last year and our first edition featured Butter Insurance’s ingenious outdoor advertising campaign. How did they do it?! In this edition, you’ll find a behind-the-scenes look at energy tech startup, Aquila’s, slick new...
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