Startup Growth Lessons

1% Startup Marketing Challenge Week 16 Hey folks! 👋 Ever felt like your brand is a bit repetitive? Or maybe you're getting bored of it? We hear this often from founders and guess what? It's a good thing. Because, you are not your audience. You might be bored of seeing the same colours, logo, etc. all the time but your audience needs to see it again and again so it springs to mind when they need what you're selling. This week's Startup Marketing Challenge will help you make a few changes that...

1% Startup Marketing Challenge Week 15 Hey folks! 👋 Marketers and non-marketers-alike often forget how much of the practice of "doing marketing" is about understanding how to build memories. At least half of the job of a marketer (or founder marketing their business) is to implant their brand into the minds of customers and make it stick. This is especially important for B2B purchases, where research has shown that only 5% of your potential customer base is "in market" to purchase from you at...

1% Startup Marketing Challenge Week 14 Hey folks! 👋 Have you ever heard people get fired up discussing what makes a good brand? Yep (and yep, we've been those people) but we're not here to lecture you on brand building. We are here to make sure your logo isn't slowing you down though. This week's Startup Marketing Challenge is simple but powerful (much like a good logo). Let's get straight into it. 👇🏼 Remember: If you missed any of these weekly challenges or want a refresher, you can see them...

1% Startup Marketing Challenge Week 13 Hey folks! 👋 This week's challenge isn't a sexy one, but it is arguably one of the most important we've set yet... But first, a quick reminder why we're here. The Startup Marketing Challenge gives you tasks that take ~15 mins each week to improve your marketing. It's your ticket out of "Marketing Drift" (where founders and operators kick the marketing can down the road) and into a world where little improvements each week add up to a lot. If you've...