1% Startup Marketing Challenge

Week 14

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Hey folks! 👋

Have you ever heard people get fired up discussing what makes a good brand?

Yep (and yep, we've been those people) but we're not here to lecture you on brand building. We are here to make sure your logo isn't slowing you down though.

This week's Startup Marketing Challenge is simple but powerful (much like a good logo). Let's get straight into it. 👇🏼

Remember: If you missed any of these weekly challenges or want a refresher, you can see them all here.​

Challenge #14: Set up your Brand Kit in Canva

So, is your logo slowing you down then? If this sounds familiar...

⚠️ A new person joins

⚠️ A partner asks for your logo

⚠️ You spin up a landing page

And suddenly you’re Slack-searching for the right version of your logo, screenshotting colours and re-deciding things you thought were settled.

Then yes, it is.

Because this kind of tiny chaos derails days, chips away at momentum and degrades brand building efforts.

So this week’s Startup Marketing challenge is simple: set up your brand kit in Canva:

🎨 Logos (dark, light, stacked, horizontal)

🌈 Colours with hex codes

🔤 Fonts for headings and copy (two fonts are all you need)

🎁 Extras (any icons, images or illustrations you often use)

It doesn’t need to be perfect – just set up in one place so that anyone who's trying to move fast with you, can.

Any feedback? 💌

We'd love to hear it. Did you try this challenge? How did it go? Hit reply on this email to let us know.

This newsletter is from the team at Stella Startups 👋

ICYMI, we’re Stella Startups – a marketing partner for Aussie and Kiwi startups from early stage to scale up.

We bring you marketing strategy, brand expertise and hands-on execution, all with a commitment to innovation so you can make an impact bigger than your budget. Head to our website to find out more and if you’d like help, book some time to chat (we don’t bite).

See you next time,
Gemma & Bridget

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