1% Startup Marketing Challenge

Week 16

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Hey folks! 👋

Ever felt like your brand is a bit repetitive? Or maybe you're getting bored of it?

We hear this often from founders and guess what? It's a good thing. Because, you are not your audience. You might be bored of seeing the same colours, logo, etc. all the time but your audience needs to see it again and again so it springs to mind when they need what you're selling.

This week's Startup Marketing Challenge will help you make a few changes that count in building your brand.

Remember: If you missed any of these weekly challenges or want a refresher, you can see them all here.

Challenge #15: Consistency converts

Quick reality check: When you're trying to eat clean, get fit, learn something new, you know consistently showing up and doing the thing works. Right?

The same applies to bringing your brand to mind when your target audience needs what you're selling.

This week's Startup Marketing Challenge is to level up consistency across your brand touch points.

➡️ Start with your website banner (hopefully this includes your primary brand colour, hero message and logo).

➡️ Now, align your social media banners with that – colour, logo, messaging and image (optional).

➡️ Do this for your company socials and your own (founders and key team members). e.g. Your company LinkedIn banner can be resized for all key team members so that every time someone goes to any of your LinkedIn pages, they see the same thing (brand building in action!).

🙋🏻 Not sure how to create social media favicons and banners? Canva is your friend - just search its templates or ask AI/Google for the right banner spec (e.g. LinkedIn company banners are 1128 x 191 pixels while personal profilebanners are 1584 x 396 pixels) and create your own.

👉🏼 Each social media platform has its own specs and quirks (e.g. LinkedIn banners need content on the right hand side to avoid profile pics awkwardly cutting off content on mobile view). So test (desktop and mobile), edit and test again until you're happy.

💫 Same goes for your pitch decks, sales decks, etc. Consistent colours, logo, messaging on cover and closing slides, especially.

Remember, right now you're striving for consistency not absolute perfection.

Consistency builds awareness > interest > conversion. Not quite that simply, but consistency is the key that unlocks the rest.

There are plenty of big brand examples (e.g. "red" for Coca Cola, "peanuts" for Snickers) but I think one of the best ANZ startup examples is The Community Collective. Founder Paz Pisarski 🏵 doubled down on orange as the brand colour, wearing it to startup events all over the place – a clever brand hack if ever I saw one! 👏 👏 👏

Any feedback? 💌

We'd love to hear it. Did you try this challenge? How did it go? Hit reply on this email to let us know.

This newsletter is from the team at Stella Startups 👋

ICYMI, we’re Stella Startups – a marketing partner for Aussie and Kiwi startups from early stage to scale up.

We bring you marketing strategy, brand expertise and hands-on execution, all with a commitment to innovation so you can make an impact bigger than your budget. Head to our website to find out more and if you’d like help, book some time to chat (we don’t bite).

See you next time,
Gemma & Bridget