1% Startup Marketing Challenge

Week 6

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Hey folks! 👋

Two startup challenges in one week? Yes ma'am (technically still two in a fortnight, but let's not split hairs).

We hope you enjoy challenge #6 with a side of restorative weekend goodness, whatever that looks like for you.

Reminder: This challenge gives you tasks to do in ~15 mins each week to improve your marketing. It's your ticket out of "Marketing Drift" (where founders and operators kick the marketing can down the road) and into a world where little improvements each week add up to a lot. Let's go 🚀

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Challenge #6: Follow your way into the right orbits

The squeaky wheel gets the grease, right?

But what if you're not even on the bike?

You'd be amazed by how many startups don't do this. With so much focus on nailing ideal customer profiles (definitely essential!), building pipelines, CRMs, GTMs, content... many founders forget to follow the people they actually want to work with.

Not in a stalker-ish way. Just as the first step into their orbit and a way to build your knowledge of it.

It might seem inconsequential but it's a no-brainer that's so often overlooked by founders and operators.

This week's 1% Startup Marketing Challenge is to:

💡 Spend 15 minutes following your top 50 prospects (companies and people) on socials. That's it.

💫 Bonus: If it feels right, send a connection request with a short, genuine note.

It's easy to forget the basics of human connection in the digital world, but you can't get noticed if you're not even there. 👻

Any feedback? 💌

We'd love to hear it. Did you try this challenge? How did it go? Hit reply on this email to let us know.

This newsletter is from the team at Stella Startups 👋

ICYMI, we’re Stella Startups – a marketing partner for AU and NZ startups from early stage to scale up.

We bring you marketing strategy, brand expertise and hands-on execution, all with a commitment to innovation so you can make an impact bigger than your budget. Head to our website to find out more and if you’d like help, book some time to chat (we don’t bite).

See you next time,
Gemma & Bridget